In "Small Marketing Changes With a Big Impact" on Entrepreneur.com, the authors outline seven simple--and low-cost--ways to increase business. Last week, we discussed four of those ways; this week, we'll tackle the remaining three.
5. Get lists from sites with similar demographics. If your client base overlaps with another website or business that's not a direct competitor, ask about swapping mailing lists. Be careful you're not violating your own rules if you've indicated that you wouldn't share your list with others, but if you've made no such promise, exchanging lists with other businesses could enlarge your customer base considerably.
6. Consider getting a vanity phone number. Companies like Ring Ring offer businesses vanity numbers that will make remembering your phone number easy. The cost can be small compared with the return on investment.
7. Measure your success. Whether it's through online sources like Google Antalytics or from customer surveys, finding out information about your clients can help you tailor your marketing.
Use these tips to make your marketing successful.
Until next time,
Sarah
Showing posts with label low-cost marketing. Show all posts
Showing posts with label low-cost marketing. Show all posts
Tuesday, May 24, 2011
Tuesday, May 17, 2011
Marketing Your Home-Based Business: 7 Ways to Boost Business
In "Small Marketing Changes With a Big Impact" on Entrepreneur.com, the authors outline seven simple--and low-cost--ways to increase business.
1. Put a Twitter, Facebook or website link in your email signature. That's an easy way to spread the word about your business.
2. Use your business card's reverse side to promote your business. Don't let the white space on the back of your business card go to waste. Put a photo of yourself or your product. Turn it into a coupon by adding "10 percent off services or order" on the back. List what your company can do for a client.
3. Redesign your website. If it's been a few years since your website debuted, consider doing a facelift. Changing colors and fonts, and rearranging material can freshen up your site. Make sure your site is readable and that browsers can easily find information about your services or product.
4. Push your expertise through blogging and tweeting. As a small-businessperson, you are an expert about your services or product. Let people know that.
Next Tuesday, I'll review the final three ways this article suggests to boost your business.
Until next time,
Sarah
1. Put a Twitter, Facebook or website link in your email signature. That's an easy way to spread the word about your business.
2. Use your business card's reverse side to promote your business. Don't let the white space on the back of your business card go to waste. Put a photo of yourself or your product. Turn it into a coupon by adding "10 percent off services or order" on the back. List what your company can do for a client.
3. Redesign your website. If it's been a few years since your website debuted, consider doing a facelift. Changing colors and fonts, and rearranging material can freshen up your site. Make sure your site is readable and that browsers can easily find information about your services or product.
4. Push your expertise through blogging and tweeting. As a small-businessperson, you are an expert about your services or product. Let people know that.
Next Tuesday, I'll review the final three ways this article suggests to boost your business.
Until next time,
Sarah
Subscribe to:
Posts (Atom)
