Showing posts with label website. Show all posts
Showing posts with label website. Show all posts

Tuesday, February 21, 2012

Don't be a Tigger

Do viewers tend to bounce away from your website quickly? Here are a few tips on how to entice your visitors to be more like Eeyore than Tigger and stick around for a while on your site.

Figure out from where your visitor's come. Google Antalytics is great for finding what keywords are used to get to your site. You might need to tweak some of the keywords on your site.

Make sure your website is not cluttered and has a strong message. Too much information can make a viewer skip away quicker than if your site is streamlined and clean.

Keep pages simple. If you're selling a product, make the product page about the product, with photos, details and ordering information. If you're talking about a specific subject, then make sure the page is dedicated to that topic and keep irrelevant data off the page.

For more tips, check out "Do your website visitors come...and quickly go?"

Until next time,

Sarah

Friday, October 8, 2010

The Importance of Websites

For those who might think social media is better than websites, along comes an article that debunks that idea. "5 Solid Reasons Why Facebook Does Not Matter More Than Your Company Website" talks about how a website relating to your company helps your business more than a social media presence.

The writer's main point is that Facebook and other social media enhances your online presence but shouldn't take the place of a website. Even if your business is yourself (i.e., you're a freelancer or contract worker for hire), having a professional website is a must.

Until next time,

Sarah

Wednesday, October 6, 2010

Get Your Business On the Web

It's more important than ever to have an online presence for your at-home business. Whether it's a dedicated website or an store in Etsy.com, having your business available on the Internet is essential given today's tech-savvy consumer.

A recent article in the Commercial Appeal (Tenn.) found that "online sales will reach $248.7 billion in the next five years, accounting for 8 percent of total U.S. retail sales by 2014." However, the article also pointed out that half of small businesses did not have a website or other online presence.

Using the Internet to talk about your business via a website, online store (like Etsy or eBay), or social media (Facebook) can build your brand and increase your outreach to clients both near and far. Don't neglect this vital aspect of your at-home business.

Until next time,

Sarah
 
Content Sarah Hamaker
Photo of Sarah, Copyright Donna Hamaker
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