Marketing your product or services via email can be effective and inexpensive. "Top 3 Email Marketing Tips" from E-CommerceGuide provides some additional ways to make every email count.
First, make sure you're sending to those who want to hear from you. Make opting out easy for those who decide not to continue receiving emails from you or your company. Nothing is more annoying than having to jump through hoops to get your email address removed from a company's marketing list.
Second, consider using a soft-sell approach instead of a harder push for your products or services. Sometimes, those hard sells are a good thing, but other times, sending out an email with tips on how to do something that prominently mentions your product might snag the customers' attention better.
Third, use a call-to-action in your email. Asking customers to come to your website via a special link in the email can generate a good response.
Until next time,
Sarah
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