When you have an at-home job or business that you need to promote, blogging should be one tool in your marketing arsenal. "How to Integrate Your Blog With Your Marketing and Social Media Strategy" from Network Solutions offers several good ways to make your blog promote your business.
Create an editorial schedule for your blog, linking in your other marketing efforts. Use regular features or interviews to supplement the information to keep your readers coming back.
Use social media to support your blog and vice versa. Set it up so that your blog posts automatically feed into your social media. Insert an RSS feed to make sharing your blog quick and easy. Request comments from readers about your blog.
These are a few of the ways you can use your blog as an integral part of your marketing plan.
Until next time,
Sarah
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