Most any business--home-based or otherwise--uses email marketing to some extent. Here are a few tips on how you can build trust with your clients or customers with email marketing.
Tailor content to your audience. Find out what your list wants to know and then create a e-newsletter or other communication to fulfill that need.
Schedule regular communications with your readers. Whether it's monthly, weekly or daily, develop a schedule you can handle and then stick with it.
Keep your information exclusive. Provide specific information only to your list--in other words, don't send out to your list what you have posted on your website for all to read. Or, if you do, make sure your list has it first. For example, I post the previous month's issue of At Home News online, but my subscribers get it a month before the posting.
Use your email marketing to provide free service to your customers. Sure, we all want to sell whatever product or service, but to build trust and loyalty with your clients, give them content that is worthwhile.
Read more about how to build trust with email marketing in "The Power of Permission."
Until next time,
Sarah
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment