Frugality Reigns

The December issue of The Atlantic Monthly has an interesting article about pinching pennies entitled "The Frugal Divorcee."

The author talks about how saving money literally and by careful shopping, etc., is pretty hot right now. Basically, her last paragraph sums up the story: "The whole country, I suspect, is in for a long exercise in tunnel digging. If we’re to avoid despair, we’re going to have to learn to substitute consolations for indulgences, and we’re going to have to gird ourselves for a life defined largely by small, mean, quotidian struggles."

Being frugal is good advice in your business, too. Careful planning, careful spending and careful expansion are keys to success.

Until next time,

Sarah