If you use Twitter to market your business or company, "Tips for an Effective Twitter Profile" in Practical e-Commerce can help.
The author recommends spending some time developing your Twitter profile with information and photos. Keep your bio short and sweet, with appropriate links to your website and other online information relating to your business.
Also make sure your username is something easily recognizable and not too obscure. But with only 15 characters, you might have to get creative.
Keep your background simple but striking. Don't forget to include ways visitors can contact you and other company data.
Twitter can be one more tool in your marketing arsenal. Having a good profile can boost your following.
Until next time,
Sarah
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