The seventh way you can market your home-based business is with case studies, which can expand beyond scientific applications. You can find out a lot about your products or services and how customers use them.
Team up with your local college or university’s marketing department to conduct the case studies. Many times, the departments are looking for ways to give their students real-world experience and your case study could be beneficial to both parties.
Write a list of things you want the case study to discover, such as how your product is used, what are the positive and negatives of the product, and what improvements the product needs. Be thorough and explicit in order to develop the best case study possible.
Work closely with whomever is conducting the case study to gleam information as it goes on. Be willing to hear the good and the bad, keeping in mind that all of the data will help you with your product development.
Case studies aren’t for every business, but it could help yours reach new heights.
Until next time,
Sarah
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