Each Thursday, I highlight a work-from-home job or business.
Position: Virtual Publicist
Education: While not required, a degree in communications, marketing or public relations will probably make you stand out.
Skills: The ability to promote, plan events, write press releases, pitch stories to the media, manage media contacts, conduct crisis communications and develop strategic plans.
Job outlook: Varies, depending on your skill set. Technology has opened the doors for virtual PR firms to exist across the country.
Possible employers: Companies like Perkett PR, Bisbee and Company, PartnerCentric, Orca Communications and Wasabi Publicity employ virtual publicists.
Preparation: You will need reliable high-speed Internet access, a landline, and a working computer. Consider taking some classes in PR to brush up on your skills, especially if you’ve been out of the workforce for a while.
Get your foot in the door: Visit the above sites to see what specific requirements are needed. Ask about a trial period to see if this job is a good fit.
Until next time,
Sarah
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