The eighth way you can market your home-based business is with referrals. Referrals are the lifeblood of any business, home-based or not. Referrals from current customers to their family and friends can boost your business and reputation.
Some ways to ensure you will get stellar referrals from your clients include offering the best possible customer service as possible and providing the best product or service as possible. Also having a system in place to promptly deal with any problems or concerns can help spread positive news about your business.
Even if your business isn’t one that traditionally has lots of interactions with customers, referrals can be an important way to grow your client list. As a freelance writer and editor, I’ve gotten several projects as the result of referrals from current or previous clients.
Consider offering your clients incentives for referrals. For example, my website designer offers free website update time for new business referred by a past or current client. Our local swimming pool gives current members $50 for each new stockholding membership sold via member referral.
Referrals can be an easy, cost-effective marketing way to increase your business.
Until next time,
Sarah
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