Each Thursday, I’m highlighting a work-from-home job or business.
Job Description: An email marketer helps clients use email as a marketing and promotion tool.
Education: None necessary, but a background in public relations or communications is a plus.
Skills: The ability to write and design marketing copy for emails and e-newsletters is needed for this job. Knowledge of how to send out bulk emails and how to manage email address lists is a plus.
Job outlook: More companies are turning to email marketing as an effective—and inexpensive—tool to promote their products and services.
Possible employers: Associations, businesses and companies all need email marketing assistance. If you don’t want to set up your own email marketing company, check out some of the companies listed on www.topseos.com/rankings-of-best-email-marketing-service and www.email-marketing-options.com/email-marketing-companies.
Preparation: Take a class or two from your local college or from your county’s adult education courses on email marketing techniques. Make sure you’re familiar with the software needed to design and send out bulk emails.
Get your foot in the door: Work up a presentation on how email marketing can benefit companies and see if you can give a free seminar to local associations or groups. Offer discounts to attendees for your services.
Until next time,
Sarah
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