Having an e-newsletter can be a great way to connect and communicate with customers. But avoid these simple mistakes from "Oh No You Didn't: 3 Major Email Newsletter Mistakes" from SCORE Small Business Blog to ensure your e-newsletter doesn't end up in the circular file.
1. Making it look like spam. Most people, when getting email that they don't recognize, just delete it, figuring it's spam. Keep your headline catchy but informative. Make sure you send it from a real person to avoid getting blocked. Allow for easy opt-outs.
2. Don't build your list by purchasing email addresses. Do gather emails through your website, direct contact and through other sites. Purchased lists can backfire when recipients get annoyed with unsolicited mail.
3. Don't forget about the design. Either keep it clean or make sure the design fits the content. Don't put in too many graphics or too much copy.
You can sign up for my free e-newsletter by filling out the online form under the newsletter tab.
Until next time,
Sarah
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