Should you write an ebook to market your at-home business? Here are some things to think about relating to using ebooks as a marketing tool.
First, understand that ebooks are different than e-publishing. Ebooks are created as PDFs for easy download and as such retain graphics, formatting, etc., better than e-published books created for e-readers, such as Kindles and Nooks.
Second, businesses should use ebooks as a freebie to lure in new clients and reward current customers.
Third, hire a professional writer or copyeditor/proofreader to polish your ebook. As with any marketing tool, your finished product should be free from grammatical mistakes and mispellings. It's worth the extra money.
Fourth, hire a professional graphic designer for the layout so that your ebook can make the most of this marketing opportunity.
Fifth, don't forget to let your customers and potential clients know about your ebook. Promote it in social media (Facebook, Twitter), on your website and in other marketing materials.
Writing an ebook can be a lot of work but it also can be a great way to promote your business. For more tips, check out "eBooks: The New Darling of Small-Business Branding" article posted on Huffington Post.
Until next time,
Sarah
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