We recently canceled our gym membership, which we'd had for at least five or six years. When talking on the phone with the finance person about canceling, I kept waiting for him to ask me why we were leaving. He was very nice and polite, but didn't even inquire as to our reason for canceling. (It was because we were only using the treadmill and didn't want to pay for fitness and swim, only fitness. And we have a treadmill in downstairs, so it seemed like not a wise use of our finances.)
That was a missed opportunity to hear from a previously satisified customer who no longer found the gym to be meeting her needs.
How often do we miss opportunities to promote our businesses? Do you carry business cards with you to give to those who express interest in your product or service? Do you talk about your business--not annoyingly, but as others talk about their jobs in social settings?
Remembering to mention our businesses in casual conversation and in encounters with family, friends, other parents, etc., can help us grow our business. We don't have to be pushy, but don't let those opportunities pass by saying nothing at all.
Until next time,
Sarah
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