Marketing Your Home-Based Business: 7 Ways to Boost Business

In "Small Marketing Changes With a Big Impact" on Entrepreneur.com, the authors outline seven simple--and low-cost--ways to increase business.

1. Put a Twitter, Facebook or website link in your email signature. That's an easy way to spread the word about your business.

2. Use your business card's reverse side to promote your business. Don't let the white space on the back of your business card go to waste. Put a photo of yourself or your product. Turn it into a coupon by adding "10 percent off services or order" on the back. List what your company can do for a client.

3. Redesign your website. If it's been a few years since your website debuted, consider doing a facelift. Changing colors and fonts, and rearranging material can freshen up your site. Make sure your site is readable and that browsers can easily find information about your services or product.

4. Push your expertise through blogging and tweeting. As a small-businessperson, you are an expert about your services or product. Let people know that.

Next Tuesday, I'll review the final three ways this article suggests to boost your business.

Until next time,

Sarah