In "Small Marketing Changes With a Big Impact" on Entrepreneur.com, the authors outline seven simple--and low-cost--ways to increase business. Last week, we discussed four of those ways; this week, we'll tackle the remaining three.
5. Get lists from sites with similar demographics. If your client base overlaps with another website or business that's not a direct competitor, ask about swapping mailing lists. Be careful you're not violating your own rules if you've indicated that you wouldn't share your list with others, but if you've made no such promise, exchanging lists with other businesses could enlarge your customer base considerably.
6. Consider getting a vanity phone number. Companies like Ring Ring offer businesses vanity numbers that will make remembering your phone number easy. The cost can be small compared with the return on investment.
7. Measure your success. Whether it's through online sources like Google Antalytics or from customer surveys, finding out information about your clients can help you tailor your marketing.
Use these tips to make your marketing successful.
Until next time,
Sarah
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