Making Marketing Pay for Itself

As a business, you probably spend part of your income on marketing in order to grow your business. But figuring out if your marketing efforts are worth it in terms of increaesed income can be tricky. "Sales vs. expenses: Did it really pay for itself?" on CBS.com talk about how to look at marketing dollars.

The relationship of sales to expense dollars is not a dollar-for-dollar comparison. If you spend $100 on flyers advertising a special and you get $100 in sales from that special, it doesn't mean you came out even. You should consider whether your marketing dollars will continue to generate sales or if it was a one-time thing.

You should also think about whether your marketing effort cost in terms of your time and effort, and what you would have done had you not spent time on that marketing project.

Until next time,

Sarah