Finding content to post on your blog, website or social media can be a daunting task for anyone, but especially for small businesses. In "5 Ways to Create Dead On Content," John Jantch gives some pointers.
Questions. Think of things your customers have asked you about your business. Or perhaps brainstorm with some friends about what questions come to mind when talking about your business. Then create content around those questions.
Other blogs. Subscribe to other blogs via RSS feeds and see what's being talked about in the small business or home-based business worlds. You might find interesting topics to cover from a fresh perspective.
Publications. Newspapers, magazines and other publications can have news or feature stories that would make a great jumping off point for a blog or other content.
Bookmark Sites. Sites like Reddit and Delicious let you see what others are bookmarking. That might spur some creative thoughts for your own content.
Intentional reading. Look at books or articles with a purpose in mind. In other words, if you're thinking about dog training, read books related to that topic, such as dog training manuals, and tangential books as well, such as human behavior manuals or how to train people to be leaders.
These five points should help jumpstart your own content planning.
Until next time,
Sarah
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