Each Thursday, I’m highlighting a work-from-home job or
business.
Job Description: Copywriters
write advertisements and marketing pieces to promote the sale of a product or
service, working with a client to craft ad jingles, slogans and themes.
Education: A
bachelor’s degree is necessary, plus applicable work experience.
Skills: The
ability to develop promotional pieces that will motivate customers to purchase
the product or service.
Job outlook: U.S.
Department of Labor’s Bureau of Labor Statistics (BLS) finds that “employment
of writers and authors is projected to grow 6 percent from 2010 to 2020, slower
than the average for all occupations. … Strong competition is expected, given
that many people are attracted to this occupation.” Check out the BLS
Occupational Outlook Handbook for more details.
Possible employers:
Check out leads on job postings on the websites of the Professional Copywriters Association, the National Association of Independent Writers and
Editors and Writers Access. Craig’s
List and other job boards could furnish leads as well.
Preparation: Join
the Professional Copywriters Association
for additional training opportunities.
Get your foot in the
door: Consider volunteering your services for a local nonprofit group to
generate a portfolio plus possible contacts with local businesses.
Testimony: From
her St. Louis home, Rebekah Matt writes
direct marketing and advertising copy for health sciences publishers that sell professional
references to doctors, nurses, veterinarians, dentists, and allied health
professionals. She spends five to fifteen or more hours per week, depending on
the workload and time of year, as some months have more mailings than others.
“Finding uninterrupted time is a challenge. I’ve trained
myself to do quite a bit in tiny increments of time,” she says. But she loves
working from home. “I don’t believe I could ever work in an office again—I’m
spoiled!”
Until next time,
Sarah
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