Think you don’t have time for Facebook and Twitter? You should make the time because building your brand (i.e., business) via the social web can bring huge dividends in the long run, according to a recent blog on Small Business Trends called “Why The Social Web Is Like Falling in Love.”
The author recommends viewing brand-building as a long-term relationship. Put the effort in and receive the fruits of your labor later. See the value of social media and embrace that as part of your marketing plan.
I plan on tackling how to use social media as a marketing tool in an upcoming issue of At Home News. Sign up for this free monthly e-newsletter by clicking on the newsletter tab.
Until next time,
Sarah
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