It's more important than ever to have an online presence for your at-home business. Whether it's a dedicated website or an store in Etsy.com, having your business available on the Internet is essential given today's tech-savvy consumer.
A recent article in the Commercial Appeal (Tenn.) found that "online sales will reach $248.7 billion in the next five years, accounting for 8 percent of total U.S. retail sales by 2014." However, the article also pointed out that half of small businesses did not have a website or other online presence.
Using the Internet to talk about your business via a website, online store (like Etsy or eBay), or social media (Facebook) can build your brand and increase your outreach to clients both near and far. Don't neglect this vital aspect of your at-home business.
Until next time,
Sarah
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