Ever wonder how to use email marketing to spur your customers to action? "12 Ways to Strengthen Your Call to Action" gives some great tips on that very topic.
Create short subject lines. Keep the subject line descriptive but not the length of War and Peace.
Think about incorporating buttons. These might be a good way to encourage click-through or other actions instead of merely using text in your emails.
Be specific. Don't leave readers guessing as to what you want them to do--tell them straight up. If you want them to purchase something, say so. If you want them to write their congressional representative, tell them to do so.
Keep it on track. Don't clutter up your email with extraneous information. Stick to one subject only.
Design it simply. Don't let the design take away from your message. Clean lines without a lot of graphics will help readers get to the heart of your email quickly.
With many of us getting way to many emails, make sure your email communications don't get lost in the shuffle with these easy tips. I know I appreciate emails that tell me concisely and without a lot of fanfare what their purpose is and what they want me to do.
Until next time,
Sarah
Subscribe to:
Post Comments (Atom)
1 comment:
Quite helpful tips has been shared over here. Many Email addresses will be required for Email marketing. This will completely depends on marketing. Ensure whatever hosting company you choose they will provide you the lots of Email addresses.
email blast
Post a Comment